It appears that in the near future you will be able to pay for many of your dining purchases without bringing your wallet with you. KFC is experimenting with a new mobile payment system at selected locations in the United Kingdom. KFC's mobile payment system follows previous attempts at chains such as Starbucks and McDonalds. Starbucks implemented mobile payment at all of its 7000 locations in 2012. McDonalds also attempted to implement mobile payment in 2012, with less success. Studies conducted by Juniper Research indicated that mobile payment transactions are projected to reach the trillion dollar mark by 2017. A majority of restaurants said that they plan to invest more in technology in 2013 in a study conducted by USA Today. I currently use my mobile device to make payments for things such as credit card bills, ticket purchases, and apparel shopping. When I came across this story I did not picture myself paying for fast food on the phone before getting to the establishment. I am currently satisfied with the drive in process, and I am not too impatient to wait in a line for fast food. However, if mobile payment becomes more prevalent and efficient and it saves me a 5 minute wait in line, I may choose to take advantage of mobile payment options at restaurants.http://technorati.com/lifestyle/article/mobile-technology-making-fast-food-even/
No comments:
Post a Comment